With just five channels to choose from, I quickly memorized the TV schedule.

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(And yes, we've deleted your email address and, as per our promise, will never write to you.) CHAPTER ONE THE MARKETING CRISIS THAT MONEY WON'T SOLVE YOU'RE NOT PAYING ATTENTION. Is it any wonder that consumers feel like the fast-moving world around them is getting blurry?

There's TV at the airport, advertisements in urinals, newsletters on virtually every topic, and a cellular phone wherever you go.

This is a book about the attention crisis in America and how marketers can survive and thrive in this harsh new environment.

This site has been up and running for more than ten years, when the book first came out.

Hard to conceive of today, but the book was a top 100 bestseller for almost a year.

Since then, over a quarter of a million people have stopped by to ask for the first four sample chapters.Rather than jamming your inbox, we decided to present them to you here on a web page instead.Smart marketers have discovered that the old way of advertising and selling products isn't working as well as it used to, and they're aggressively searching for a new, enterprising way to increase market share and profits.Permission Marketing is a fundamentally different way of thinking about advertising and customers. I remember when I was about five years old and started watching television seriously.There were only three main channels-2, 4 and 7, plus a public channel and UHF channel for when you were feeling adventuresome.I used to watch Ultraman every day after school on channel 29.