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Not only do you have to have your website optimized for your Keywords that you are wanting to rank for on the Search Engines like Google, Bing, and Yahoo.
These sites are simply going to contain information about your business.
Usually the name of your business, address, phone, hours of operation, photos, and website url.
Article and Web 2.0 Sites The more competitive the market, the more off-page link building will be required.
On-Page Optimization Proper on-page optimization includes having the keyword in the url (domain name), page title, in the body of the article, and in the description of the search listing.
Off-Page Optimization For the off-page optimization you should start with getting your website listed on social sites such as Facebook, Google+, You Tube, Pinterest, Twitter, etc.
These pages will be specific about your business with a link back to your website.
Citations More off-page optimization will be placing your website link on Local Citation sites such as Four Square, Yelp, Google Business, Yahoo Business, Bing Business, Hotfrog, Super Pages, Yellow Pages, etc.
If you operate a local business, you might understand that now days you need to have a Web presence.
That is, either you have a Website or some kind of online marketing in place to advertise your business to potential customers that might be performing a search on the internet using any device that connects to the world wide web.
Some people think that having an optimized site is all that is needed to be found online.
Unfortunately, this is not enough with the landscape of the growing amount of web properties being added daily online.